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Know what to do next.

For founders winning press, finding customers, building partnerships, or running a growth experiment — without a growth team to hand it to.

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No card. Or read a finished Play first — it takes two minutes.

Example · Your daily briefingToday
Live context
What to do12 min

Follow up with the three clinics that opened your message.

Why now
They showed intent yesterday. A personal follow-up is the shortest path to a useful signal.
Outcome advanced
Validate veterinary outreach with one qualified reply.
Open action
Recent signal

3 message opens · 1 repeat visit

Goal set
Signal seen
Action chosen
Result recorded
Lesson kept

Five things Diravia is not.

  • A project manager.Asana, Linear, and Trello track work you have already decided to do.Diravia works out what the work should be.
  • A CRM.HubSpot and Attio store every relationship you have ever had.Diravia holds one attempt at a time, and closes it.
  • A notes app.Notion and Obsidian keep what you wrote down.Diravia keeps what you concluded, and brings it back when it applies.
  • An outreach tool.Instantly and Lemlist send at volume on your behalf.Diravia never sends anything. You write and send; it decides what is worth sending.
  • A course.A growth playbook you read once and never open again.The method runs inside the work, at the step where it applies.

This is not copy written for this page.

It is one of the rules the Editorial Outreach method runs on, shown exactly as Diravia stores it. When the trigger happens in your Play, this is what surfaces — with its reasoning and its exit condition attached.

4 methods ship with Diravia, each carrying rules like this one.

Editorial Outreachdecision rule
When
A target sends a positive reply.
Do
Respond within four business hours and offer two meeting times.
Because
Warm conversations decay quickly, and the next objective is a scheduled call.
Until
Meeting is booked or the target moves to waiting.

See the thinking

One goal. One connected line of work.

01

Define the attempt

Turn a growth goal into a measurable plan.

Diravia calls each structured growth attempt a Play. Give it a clear win condition, a target, and the next action.

Define the attempt01 / 03

Growth goal

Get PetTag in front of high-intent dog owners.

Win conditionEarn one trusted product placement by July 31.

A focused earned-media play aimed at pet commerce editors.

Target
Pet commerce editors
Method
Editorial outreach
Current stage
Qualify targets
Owner
Founder
Next best actionResearch the next qualified publication
02

Execute with context

Keep every decision in one line of work.

Instead of keeping research in one document and outreach in another, Diravia connects the target, evidence, angle, asset, contact path, and next action.

The Spruce Pets02 / 03 · Qualified target
SP

Commerce publication

The Spruce Pets

Why it mattersTrusted buying guides for high-intent pet owners.
Relevant articleBest Dog ID Tags
Story angleA modern recovery layer beyond engraved tags.
Contact pathCommerce editor → pet gear
Draft pitch

What every dog owner should set up before summer travel.

03

Learn from the result

Turn the result into a reusable advantage.

Outcome: the publication accepted the pitch. Lesson: prevention-led angles outperform product-led angles. Diravia carries that lesson into future editorial outreach Plays.

Close the Play03 / 03
Outcome recorded

One result becomes guidance for the next Play.

Outcome
The publication accepted the pitch and requested a product sample.
Lesson
Prevention-led angles outperform product-led angles.
Used next
Future editorial outreach Plays start with the audience problem.
Carried into future Plays

Showing Define the attempt: Turn a growth goal into a measurable plan.

Define the attempt01 / 03

Growth goal

Get PetTag in front of high-intent dog owners.

Win conditionEarn one trusted product placement by July 31.

A focused earned-media play aimed at pet commerce editors.

Target
Pet commerce editors
Method
Editorial outreach
Current stage
Qualify targets
Owner
Founder
Next best actionResearch the next qualified publication

Why this exists

Growth work does not usually fail for lack of ideas. It fails because the ideas are in six places, the reason behind last week's decision is gone, and the thing that worked in March was never written down anywhere it could be found again.

So the work restarts. Not because it failed — because nobody kept the thread. What should be a system becomes a series of fresh starts, and the same lesson gets paid for twice.

Diravia keeps the thread. Name what you are trying to win, and it holds what to do now, why it is next, what happened, and what that means for the attempt after this one.

Straight answers.

Does Diravia send outreach for me?
No. It never sends an email on your behalf. You write it and you send it. Diravia decides what is worth sending and records what came back.
Is there AI in it?
It ships switched off. Turned on, it reads one signal you recorded and suggests a response. It is instructed never to invent a person, a fact, or a result, and it never contacts anyone.
Can I get my data out?
Yes. Download your whole workspace as a JSON file, whenever you want, from the workspace menu.
Do I need a password?
No. You get a six-digit code by email. There is no password to leak.
Who can read my workspace?
You. One workspace per account, and nobody else can load it.
Who is this for?
Founders doing distribution work before there is anyone to hand it to. If you already have a growth team with its own process, you do not need this.
What does it cost to start?
Nothing, and no card.

Name the next thing you are trying to win.

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